Taaja Yoga Studio was developed for a project where a fellow classmate and I were asked to swap the company briefs we had developed. Taaja Yoga Studio based in Miami, Florida is a yoga studio that utilizes nature by hosting classes outside, despite all weather conditions. 

The original brand identity can be seen below. The orange and green were used to showcase nature and warmth. After taking a couple of months off from looking at it, I decided it was time for a refresh.  I felt the colors I used did not work as well from when I first chose them, so I opted for a more cool-toned palette. I also updated the letterhead, envelope, and business card to make them more minimal. I thought the fun-shaped business card would set them apart from other business cards and give the company some flair.

This goes to show that it's okay to not get stuff right on the first time!