Guac and Roll is a food truck service based out of Austin, Texas. The goal of the company is to provide high quality and delicious guacamole to Texas natives and tourists who are in the area. The menu features options of “classic” options, based off rock and roll songs and “customs” options where guests can personalize their own guacamole bowl with their preferred base and mix-ins to make a bowl as unique as them. Each guacamole creation is served in either a tortilla cone or in a cup with chips on the side with a spoon and a smile. In addition to their guac, they have a wide variety of merchandise (such as hats, pins, socks) that they sell at their food truck so people can rep Guac and Roll in their day to day lives.

As seen above, the menu for Guac and Roll features ready mixed cups, and customizable options. The items on the menu are all named after rock and roll songs to refer back to the rock and roll theme of the company.

This frontal view of the Guac and Roll food truck reflects some of the illustrations incorporated in other parts of the brand. The back view boasts a star background that is made from the stars of the logomark. The client wanted guests to be able to take pictures on the other side of the food truck for social media and other pictures.